It’s BIGGER than beer.

It’s October 22, 2020. I log into Facebook like I do every morning and I check out all the craft beer groups. I usually lurk because I don’t see anything new or engaging. Raise your hand if you’re as tired of reading about everyone’s new IPA release as I am. Today was different. Its #thirstythursdayContinue reading “It’s BIGGER than beer.”

3 [Black] Craft Beer Buyer Personas Every Brewery Needs to Know About

Do you know who’s buying your beer? Sure it’s a beer drinker, but which one? Is it Noub Ianqueen? Dex T. Rose? Or maybe it’s Conrad “Connie” Seur? I should probably tell you these aren’t “real” people – not in a traditional sense. They are what’s called buyer personas I’ve created to represent 3 uniqueContinue reading “3 [Black] Craft Beer Buyer Personas Every Brewery Needs to Know About”