3 [Black] Craft Beer Buyer Personas Every Brewery Needs to Know About

Do you know who’s buying your beer? Sure it’s a beer drinker, but which one? Is it Noub Ianqueen? Dex T. Rose? Or maybe it’s Conrad “Connie” Seur? I should probably tell you these aren’t “real” people – not in a traditional sense. They are what’s called buyer personas I’ve created to represent 3 uniqueContinue reading “3 [Black] Craft Beer Buyer Personas Every Brewery Needs to Know About”