It’s BIGGER than beer.

It’s October 22, 2020. I log into Facebook like I do every morning and I check out all the craft beer groups. I usually lurk because I don’t see anything new or engaging. Raise your hand if you’re as tired of reading about everyone’s new IPA release as I am. Today was different. Its #thirstythursdayContinue reading “It’s BIGGER than beer.”

5 Ways to Build Diversity in Craft Beer

Before getting into craft beer sales, I managed a bar. I spent a great deal of time probing every beer rep for more details about the beers they would bring in for a tasting. I got so into it, I stopped having them come to me and I started visiting their taprooms instead. More oftenContinue reading “5 Ways to Build Diversity in Craft Beer”

Aye Yo! Craft Beer dude! Try the Black Market. All are welcome.

Most reading this will be new to my thoughts on marketing in the craft beverage industry. As a black man that enjoys crafts beers, wines, ciders, and spirits, I constantly have to scour the web to find events and products that I’d like to try. How is it possible that not one brewery, winery, orContinue reading “Aye Yo! Craft Beer dude! Try the Black Market. All are welcome.”

3 [Black] Craft Beer Buyer Personas Every Brewery Needs to Know About

Do you know who’s buying your beer? Sure it’s a beer drinker, but which one? Is it Noub Ianqueen? Dex T. Rose? Or maybe it’s Conrad “Connie” Seur? I should probably tell you these aren’t “real” people – not in a traditional sense. They are what’s called buyer personas I’ve created to represent 3 uniqueContinue reading “3 [Black] Craft Beer Buyer Personas Every Brewery Needs to Know About”